Activision Blizzard (NASDAQ: ATVI) is ending 2020 with a bang, or rather an Elemental Blast. The company announced Tuesday that its most current large release, World of Warcraft: Shadowlands, has actually become the fastest-selling computer game in the undoubtedly short history of the medium. All informed, the most recent installment in the sword-and-sorcery series has acquired over 3.7 million in worldwide unit sales since its Nov. 23 general release.
World of Warcraft is a massively multiplayer online role-playing game, or MMORPG, that launched in 2004..
Activision explained that the brand-new WoW title eclipsed its own Diablo III game, which held the previous record at more than 3.5 million. That titles release cycle began in 2012.
Image source: Activision Blizzard.
The business included that the time players have actually invested in Azeroth (the virtual online world thats home to the series) has actually also reached a brand-new all-time high on a year-to-date basis.
According to Activision, the intro of brand-new aspects to that world has helped drive engagement. “Its been a substantial adventure to enter this entire brand-new dimension of the Warcraft universe together with millions of players all over the world,” Blizzard Entertainment President J. Allen Brack stated. “Its been similarly rewarding to see players delighting in all of the new functions and material in Shadowlands.”.
The title becomes part of a one-two punch of big game releases for Activision in the subsiding days of 2020. It introduced Call of Duty: Black Ops Cold War, a brand-new title in its long-standing first-person shooter series. Recently, the business stated that the video game enhanced overall net reservations in the Call of Duty universe to more than $3 billion over the previous 12 months.