Wednesday, February 24, 2021
Technology

Apple TV Was Making a Show About Gawker. Then Tim Cook Found Out. – The New York Times

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“Its something that offered me stop briefly and that I believed about, but I would do it the exact same method again,” he said. “There is a more comprehensive excellent in knowing more about the private lives of the people who run this society. If discussing the C.E.O. of Apple isnt within bounds– then who would be?” (An Apple spokesperson didnt respond to any questions about how Mr. Cook felt about the coverage at the time.).
Apple, a business whose corporate culture is firmly managed by the same little group of males who have actually run it for 20 years, and whose value to consumers is focused on safeguarding their privacy, does not rather see the world the same way.
So now “Scraper” is heading back to the market, and might still see daytime with a various producer. Another company, Anonymous Content, bought the option to establish a New Yorker article about Gawker, an individual familiar with the offer said. (The New Yorker short article was written by Jeffrey Toobin, a regular target of Gawker.).
Apple TELEVISION+, which began a year back, has actually struggled to discover its feet in a climate in which its leading creative executives, Jamie Erlicht and Zack Van Amburg, appear to be constantly trying to guess what Mr. Cook and Mr. Cue might like, or may object to. (The branding can be a little noticeable: There are as numerous as 3 Apple devices in some “Ted Lasso” scenes, and Siri makes a cameo.).
The company is in no hurry, though, and its strategy with other media jobs has been to edge them from failure to, if not blowout success, a strong enough position that youll sign up if the important things is preinstalled on your phone– Apples true industrial benefit in the media service. Thats true of Apple Music, now the worlds second-largest streaming service; and of Apple News, a well-curated, if unexciting, app that is reportedly where President-elect Joe Biden gets his details. Apples greatest streaming coup of the pandemic was to choose up the film “Greyhound,” the World War II drama starring– who else?– Tom Hanks.
And Apples determination to sacrifice innovative freedom for corporate threat management is still an outlier. None of my reporting suggests that Mr. Bezos is reaching into Amazons studio (or The Washington Post) to kill unfavorable depictions of either e-commerce or the police, or that Mr. Stankey is ostentatiously slipping AT&T routers into “Lovecraft Country.” The concern, obviously, is for how long, even at those business, the old law will be suspended– that he who pays the piper calls the tune.
It is worth keeping in mind that, at a time when more American audiences are turning to streaming for their understanding of culture, history and even reality, the men running these business have made their priorities plain. At Netflix, Mr. Hastings offered ground to the Saudi monarchy, taking an episode of Hasan Minhajs comedy talk program “Patriot Act” off the streaming service because country, after the show criticized Crown Prince Mohammed bin Salmans role in the killing of the journalist Jamal Khashoggi.
” Were not attempting to do truth-to-power,” Mr. Hastings stated in 2015. “Were attempting to captivate.”.

(An Apple representative didnt address any concerns about how Mr. Cook felt about the protection at the time.).
Apple TV+, which began a year ago, has actually had a hard time to find its feet in a climate in which its top creative executives, Jamie Erlicht and Zack Van Amburg, appear to be constantly attempting to guess what Mr. Cook and Mr. Cue might like, or might object to. The company is in no hurry, though, and its strategy with other media jobs has actually been to edge them from failure to, if not blowout success, a strong sufficient position that youll sign up if the thing is preinstalled on your phone– Apples real business advantage in the media business. Thats real of Apple Music, now the worlds second-largest streaming service; and of Apple News, a well-curated, if unexciting, app that is reportedly where President-elect Joe Biden gets his details.

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