Monday, June 21, 2021
Technology

Black Friday physical game sales drop 20% over 2019 l UK Boxed Sales – GamesIndustry.biz

189views

Share this article
Last week was one of the biggest retail sales periods of the year in the type of Black Friday, and more than 1 million boxed video games were sold in the UK over the 7 days.
Its a big number, but its still 20% down on in 2015s 1.3 million sales. Considering the lack of High Street merchants (the UK is presently locked down due to COVID-19), and the altering nature of Black Friday (with merchants beginning earlier and earlier), it appears like a sensible outcome for the boxed video games sector.
It was FIFA 21 that was the huge Black Friday winner at the top of the charts. The EA game was really discounted the week before (when sales rose 121%) and the marking down stayed today, resulting in a further 35% boost in sales week-on-week. The video game has been readily available at sellers for around ₤ 35.
The other big winner of the week was Nintendo Switch. With PS5 and Xbox Series S and X almost totally missing from shelves, Nintendo swooped in with an increase of brand-new console stock and packages. There was also some deals to be had and, as a result, boxed Switch video game sales were up 33% recently. 9% more Switch games were offered throughout Black Friday 2020 compared with the very same period in 2019.
The big seller was Animal Crossing: New Horizons, which rose to No. 3 after a 58% weekly sales rise (coming on the back of a 36% rise the week before). Other key Switch sellers were Minecraft at No. 8 (sales up 26%) and Super Mario 3D All Stars at No. 9 (up 54%).
Sticking with Switch, Just Dance 2021 lastly enters the Top Ten, in spite of launching three weeks earlier. The video game enjoyed a huge 182% sales increase week-on-week, and although the Ubisoft game is a multi-format release, it primarily offers on Nintendos hybrid console.
Other crucial risers include Marvel Avengers, which re-enters the Top Ten at No. 7 after an 80% sales increase. In general, PS4 game sales rose 49% week-on-week, which is a the greatest boost for any of the consoles throughout the duration.
Some of the games that dropped in sales week-on-week consist of Call of Duty: Black Ops Cold War, which wasnt discounted during Black Friday and falls from No. 1 to No. 2 as an outcome (sales down 48% week-on-week). Assassins Creed Valhalla likewise maintained its launch cost, and for that reason drops from No. 4 to No. 5 with a minor 28% sales dip. And Spider-Man: Miles Morales likewise sticks with its ₤ 50+ price point, and slips to No. 6 (down 36%).
Recentlys new releases likewise drop the charts. Fortnite: The Last Laugh Bundle is down from No. 5 to No. 13 after a 65% sales drop, and Hyrule Warriors: Age of Calamity plummets from No. 6 to No. 20 due to a 61% sales decrease.
Its not everything about discounting this week, with one new release in the charts– Segas Football Manager 2021 at No. 31. The management simulator is an unusual look from a PC video game in the boxed charts. Like a lot of PC games, Football Manager mainly sells as a download.
Here is the GfK Top Ten for the week ending November 28th:

Last Week
This Week
Title

2
1
FIFA 21

1

2
Call of Duty: Black Ops Cold War

8
3
Animal Crossing: New Horizons

9
4
Mario Kart 8: Deluxe

4
5
Assassins Creed Valhalla

3
6
Marvels Spider-Man: Miles Morales

12
7
Marvels Avengers

10
8
Minecraft (Switch).

11.
9.
Super Mario 3D All-Stars.

15.
10.
Just Dance 2021.

The EA game was in fact marked down the week prior to (when sales increased 121%) and the discounting stayed this week, resulting in an additional 35% boost in sales week-on-week. The huge seller was Animal Crossing: New Horizons, which rose to No. 3 after a 58% weekly sales rise (coming on the back of a 36% increase the week prior to). Other key Switch sellers were Minecraft at No. 8 (sales up 26%) and Super Mario 3D All Stars at No. 9 (up 54%).
Some of the video games that dropped in sales week-on-week consist of Call of Duty: Black Ops Cold War, which wasnt discounted throughout Black Friday and falls from No. 1 to No. 2 as an outcome (sales down 48% week-on-week). Assassins Creed Valhalla likewise maintained its launch cost, and therefore drops from No. 4 to No. 5 with a minor 28% sales dip.

Leave a Response