” The proliferation of free-to-air channels, the launch of countless platforms and the progressive erosion of television viewers in favor of streaming on different platforms through other gadgets, has actually radically altered the system,” states Straffi, creator and president, Rainbow. “We live in an absolutely various world, where the old resists and the brand-new is in fast and continuous advancement. Rainbow noticed that change can not be experienced passively, thats why weve acted to equip ourselves for this transformation thanks to our multi-tasking and synergy-driven business DNA.”.
Straffi is the visionary behind Italian TV pillar Rainbow, with a technique that continues to drive Rainbow forward in regards to both material and consumer product.
Thats why licensing has been a natural extension of our storytelling ability from the very start, assisting us develop a deeper bond with our audiences. Licensing is the fuel that enables Rainbows engine to run all the time.”.
Thats why licensing has been a natural extension of our storytelling ability from the very start, helping us develop a deeper bond with our audiences. Licensing is a way to get closer, but above all, the healthiest and best way to finance our art and enables us to continue to invest in the production of brand-new characters and stories. Licensing is the fuel that permits Rainbows engine to run all the time.”.
Broken into different business, the Rainbow Group consists of Rainbow and Rainbow CGI, the groups dedicated animation studios; Colorado, the just recently gotten live-action entertainment brand; the Moviement Talent Agency; and Bardel, the in-house animation studio helping third-party brand name owners to launch their latest properties. Including to the brands rapidly increasing momentum, ViacomCBS likewise purchased a 30 percent stake in the business in 2011 to bring its creative capabilities and brand names like “Winx Club” and “Club 57″ to a worldwide audience.
” Viacom was delighted about Rainbows creative capacity and had an interest in producing brand names for the licensing world,” says Straffi. “Ours was a fortunate encounter, and their choice to partner with us was an unbelievable verification of our worth in the market. Working together with them, we have had the opportunity to grow more and reach even more audiences worldwide.”.
Its a reality extensively acknowledged that a year in television is no time at all at all. Shows take time to produce, audiences take years to grow and licensing, well, that comes long after homes bed-in with crowds.
Rainbow sensed that change can not be experienced passively, thats why weve taken action to equip ourselves for this revolution thanks to our synergy-driven and multi-tasking business DNA.”.
In Italy, Rainbow has actually brought various titles to the leading edge of Italian tv, gathered millions of fans under its own brand names and has actually turned into one of the leading international production business in just 25 years. Founded by Iginio Straffi, a previous illustrator, author and animator, as an animation firm, Rainbow acquired huge momentum after gathering enough funding for its own productions, growing together with the rapidly fluctuating television industry to dynamically put its residential or commercial properties at the leading edge.
However its not just content production that sets Rainbow apart, as its dedication to licensing and customer items is woven into the brands DNA..